Marketing Intelligence Done Differently
We answer the questions other digital marketing tools miss. How are my competitors generating leads online? Which new competitors are encroaching on our market? Who are potential new partners for our products and services?
Insights on Competitors' Sales & Lead Gen Efforts
Our dashboards track your campaigns and your competition, benchmarking you against known and unknown competitors on organic, paid search and content strategies.
We deliver key competitor insights such as top lead sources and keywords
Ad messaging used for different products and market segments
CI Radar serves as an unbiased third-party monitor.
Paid & Organic Search Exposure
To ensure that your website is getting maximum exposure for target keywords, we monitor your paid and organic positioning. Your assigned analyst also alerts you when major shifts occur with your search rankings or those of your competitors.
CI Radar monitors to see if there are significant increases or decreases in your organic and paid search rankings
New competitors gaining high exposure for your target keywords
Metrics on potential over-spending or under-spending on specific keywords
Recommendations for Keyword Optimization
In addition to monitoring your search exposure, your assigned analyst also provides strategic recommendations for new keywords you should be targeting through organic and paid search efforts.
Trending search terms with high volume and low competition for paid search
Your strengths and weaknesses with keyword targeting compared to competitors
Ideas for new keywords to track based on emerging industry topics and competitor activities
Trademark Monitoring & Alerts
Unlike other marketing tools, we actively monitor your trademarks, products and brand names to identify any suspicious use by competitive firms. We'll provide full audit trail reports if your legal team wishes to take any action against offending parties.
Get notified by your assigned analyst when new discoveries are made
Paid search campaigns using your important marks
Websites gaining exposure for your branded keywords
Partners who may be violating your brand usage guidelines or leaking confidential or proprietary information
Digital Marketing Briefings
Our research portal provides great insights, but we also know that you don't have time to constantly check back for critical updates. That's why your assigned analyst monitors your dashboards for you and alerts you when major shifts take place. They identify the key trends and changes from your dashboards and send you email briefings, as well as conducting regular check ins to review your market space and make recommendations on tracking competitors and industry topics.
Click here to view a sample digital marketing briefing.
"We are very happy with CI Radar's marketing module, which has helped Kareo to trend organic and paid performance against key competitors. Our marketing team has used a variety of competitive intelligence tools, but CI Radar has proven itself to be a consistent and reliable source of information. Would highly recommend."
Brent Nakagawa | Sr. Manager, Online Acquisition