As the most popular professionally-geared social media platform, it’s no surprise that LinkedIn provides a wealth of information about companies. In this series, we will highlight useful tactics for finding competitor intelligence using LinkedIn. These are a few of our favorite tips for using company profiles to obtain better information about your competition.
Analyze Employee Changes
On each company profile page, there is a section that displays recent employee changes. It includes the name, job title, and often a link to the individual profile of any employee who has recently changed his/her employment information. In some cases, the stats about each individual are of little value in terms of competitor intelligence-- but from a trending perspective, these actions (new hires, promotions, departures, etc.) can all signify trends happening within the operations of your competitor.
Go to your competitor’s profile and click the Activity tab. This will display all recent ...