Improve Your Strategic Positioning and Messaging
To find and organize every document attached to every competitor website would be a time consuming if not impossible task. CI Radar will not only find available documents, possibly to include documents not intended for public view, but CI Radar will also index all documents to enable intelligent search and retrieval. Entering keywords to display relevant documents, CI Radar makes it easier to look across competitor publications to reach conclusions about target markets, messaging, product plans, sales strategies, and marketing initiatives.
Pointing the collateral search function toward your own website, CI Radar can be used to confirm that all documents accessible from your website are appropriate for public view, or conversely quickly identify documents that need to be removed.
Like collateral, page titles, meta descriptions and meta keywords stored on competitor websites can provide tremendous insight. But as with documents, collecting and organizing meta information can be a time intensive venture. With CI Radar, you can focus your time on analyzing meta information rather than on the mundane task of assembling it. Cleanly displayed in CI Radar, it will be easier to draw conclusions from a competitor's meta information, including their positioning, target markets, product strategies, and value propositions.
You can also use the website structure capabilities of CI Radar to ensure that your page titles, meta descriptions, and meta keywords are accurate, complete and up-to-date.
Empowered with the tools to analyze collateral materials and meta information, you will find the basis to improve your own positioning and messaging.