Hands Off Monitoring of Competitive Programs
The alert capabilities within CI Radar can be used to alert you to many types of occurrences, including events related to Web Marketing. By selecting this option in the alerts section, you can quickly see news on any changes to competitor marketing programs. This information can highlight new strategies or new initiatives, and give you the information to counter competitor moves with new initiatives of your own.
Alerts contain hyperlinks to relevant charts, reports, or other information within CI Radar. In this instance, a hyperlink goes to a search engine trending report to highlight the relationship between the launch of a new competitor campaign and the results achieved.