Identify New Products and New Markets
To identify new product or service opportunities, a good first step is to evaluate products and services already available from competitors. Using alerts and compiled competitive research, CI Radar can reveal product strategies, product weaknesses and product performance through captured announcements, reviews, industry reports, white papers and more.
The best way to differentiate your product from competitive offerings is to address unmet customer needs. CI Radar can monitor blogs and industry sites where users of competitor solutions post comments on what is missing or broken in those solutions. With CI Radar you may be able to address an unmet requirement before a competitor even knows there is an issue.
CI Radar provides a variety of tools to help you identify new market segments to enter. Following are a few examples of how CI Radar could be leveraged:
- Evaluate the market segments currently targeted by competitors, possibly revealing a missed or under-served segment.
- Discover the expansion plans of customers and prospects, perhaps identifying other segments you could target.
- Identify companies moving into buying cycles. Such companies are not only prospects, but they may reside in segments not previously targeted.
CI Radar can unlock the door to new revenue streams from new products and new markets, and help you find fresh ways to increase revenue from existing products and markets. Nothing will elevate your stature in the organization faster than being directly responsible for increased revenue!