Identify New Partners and Solution Alliances
While a unique tool for tracking competitors, CI Radar delivers far more than competitive intelligence. As one example, CI Radar can identify new partners and solution alliances. In the upper left CI Radar displays how organizations rank with top search engines in their use of a selected keyword phrase. Some of the high-ranking companies are competitors but others in the list might be candidates for partnerships or alliances. As an aside, this top site analysis might also reveal other organizations to leverage such as industry groups, marketing sites, industry analysts and publications.
As another means to identify potential partner and alliance candidates, CI Radar can uncover the prevalent websites that link to your competitors' websites. The inclusion of these linking companies suggests a relationship of some type – formal partnership, customer, marketing channel, public relations source, consultant, technology alliance or other. Given that one or more competitors are connected with these companies, further research might lead to new relationships for your company.
If you need a new channel partner to expand coverage in an existing market, a solution partner to augment your product line, a VAR to launch into a new region, or some other relationship – CI Radar can identify candidates, and circumvent time spent chasing dead ends.